Commercial / 2025
Dollsinbows
The client required a complete rebuild of their e-commerce infrastructure, transitioning from a legacy platform to a custom headless architecture that could carry a luxury brand identity without performance compromise.
Livepreview.dollsinbows.com/Services
Luxury E-Commerce
Type
Commercial
Timeline
8 Weeks
Year
2025
APPROACH
Headless Architecture
Built on Next.js with Sanity as a headless CMS backend, API-first rather than a legacy platform's built-in templating. Restraint applied at the visual layer, not (yet) formalised into a shared token config.
ENGINEERING
Decisions
Custom cart state management via React Context and useReducer, no third-party cart library. Image handling through next/image with Sanity's image pipeline as origin.
RESULT
A Custom, Headless Foundation
A custom-built cart and checkout flow on a headless architecture, without dependence on a third-party cart library or a legacy platform's constraints.
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